Cart abandonment recovery for brands that are losing high-intent revenue.

Why cart abandonment happens

Abandonment usually reflects a combination of confusion, hesitation, distraction, cost surprise, and friction. The problem is rarely solved by one email alone. It needs checkout clarity, smarter recovery timing, and cleaner understanding of where intent breaks down.

What EDSA focuses on

• Checkout flow auditing and friction analysis.
• Email and SMS recovery sequences for high-intent users.
• Exit-intent and on-site interventions that preserve momentum.
• Behavioral insight that separates hesitation from true drop-off.