How a gifting brand reduced cart abandonment and improved checkout conversion.

The problem

The purchase journey showed strong intent, but too much friction between product discovery, cart creation, and completed purchase. That meant paid traffic was working harder than it should to generate the same amount of revenue.

The approach

• Mapped funnel drop-off across product, cart, and checkout steps.
• Used behavioral signals and qualitative feedback to isolate avoidable friction.
• Prioritized checkout clarity, recovery opportunities, and merchandising improvements.

Outcome signals