Personalization

AdaptiveContent

EDSA RAS AdaptiveContent lets teams personalize website messaging, offers, CTAs, and content blocks by page, device, traffic source, visitor behavior, and audience rules through the shared RAS pixel.

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Best for

Brands that want to tailor landing pages, product pages, service pages, lead forms, and returning-visitor journeys without rebuilding the site for every audience.

PayPal product description

Create rule-based personalization campaigns for client websites with audience targeting, content actions, frequency controls, and performance reporting through EDSA RAS.

Capabilities

  • Campaigns that target visitors by URL, device, UTM source, referrer, visit count, and new-versus-returning status.
  • Content actions for inline messages, floating prompts, top banners, text replacement, HTML replacement, link replacement, and element visibility.
  • Frequency controls to avoid over-personalizing or repeatedly interrupting the same visitor.
  • Views, clicks, dismissals, conversions, and revenue event tracking.
  • Shared ras.js delivery so clients can personalize experiences without extra site deployments.

Business outcomes

  • Make paid, organic, returning, and mobile visitors feel like the page was built for their context.
  • Turn JourneyLens, VOC, AR, Optimize, Loyalty, and ProductLift signals into more relevant on-site messaging.
  • Measure which personalized experiences help visitors continue toward conversion.