Voice of Customer
Capture the signal customers are already trying to give you.
Collect, manage, and analyze customer feedback from client websites using configurable VOC widgets, submissions, alerting, and reporting inside EDSA RAS.
EDSA RAS
Revenue Acceleration Suite
EDSA RAS brings together modular revenue acceleration products for customer feedback, abandonment recovery, experimentation, loyalty, session replay, heatmaps, product merchandising, personalization, lightweight site analytics, and account expansion. Each product runs through the shared RAS pixel and is managed from the secure RAS portal.
Select a product below to learn what it does, then sign in or create a client account to choose a package and activate the module for your site.
Abandonment Recovery
Recover visitors before they leave without converting.
Recover abandoning visitors with configurable exit-intent and behavior-based popup campaigns, offers, lead capture, targeting rules, and performance reporting.
Optimize
Experiment, measure, and improve conversion with less guesswork.
Run A/B and optimization experiments for client websites with traffic allocation, variant delivery, goal tracking, and performance reporting.
Loyalty Engine
Turn customer actions into reasons to come back.
Create points-based loyalty programs with earning rules, customer wallets, rewards, redemption flows, and loyalty analytics for client websites.
JourneyLens
See where visitors hesitate, click, scroll, and abandon.
Understand visitor behavior with privacy-aware session replay, click maps, scroll maps, movement heatmaps, friction signals, and engagement reporting.
ProductLift
Promote the right products in the right moments.
Create targeted product merchandising placements with product catalogs, page targeting, widget rendering, click tracking, and performance reporting for client websites.
AdaptiveContent
Show more relevant content to each visitor segment.
Create rule-based personalization campaigns for client websites with audience targeting, content actions, frequency controls, and performance reporting through EDSA RAS.
SiteMetrics
Understand traffic, sources, engagement, and conversion signals from the same RAS pixel.
Track lightweight site analytics through the shared RAS pixel, including page views, sessions, traffic sources, device mix, country signals, engagement events, and conversion signals. Tier 1 is included with any other active paid RAS module, with higher tiers available for larger analytics needs.
RAS Add-ons
Extend RAS access as client teams and site portfolios grow.
Optional RAS account add-ons for additional client users, additional sites, JourneyLens retention and session capture extensions, and other account-level capacity upgrades.
One pixel, multiple growth modules
- Client sites install the shared RAS JavaScript pixel once.
- Approved modules can be enabled from the RAS portal as subscriptions or manual grants become active.
- Each module keeps its own configuration, reporting, privacy controls, and operational workflow.
- Clients can sign up, select packages, and manage available modules without EDSA storing payment card information.
Platform integrations
- WordPress: install the EDSA RAS Connector plugin, register the site with a one-time RAS token, and load the shared RAS pixel automatically.
- WooCommerce: extend the WordPress connector with commerce events such as product views, add-to-cart activity, checkout starts, and completed purchases.
- Shopify: connect a Shopify store through the RAS app workflow, then use the theme/app pixel path for storefront modules and commerce-event reporting.
- BigCommerce: connect a store to the correct RAS site key and support storefront script installation through Script Manager or the approved app flow.
- Magento / Adobe Commerce: use the EDSA RAS module to inject the pixel, connect the store to RAS, and prepare commerce events for revenue modules.