A/B Testing
EDSA RAS Optimize
Experiment, measure, and improve conversion with less guesswork.
EDSA RAS Optimize is the experimentation module for A/B and A/B/n testing, traffic allocation, variant delivery, conversion goals, and performance reporting.
What this product does
EDSA RAS Optimize is the experimentation module for A/B and A/B/n testing, traffic allocation, variant delivery, conversion goals, and performance reporting.
Best for: Growth teams that need to test landing pages, calls to action, copy, offers, page layouts, and conversion paths with controlled measurement.
Subscription product description
Run A/B and optimization experiments for client websites with traffic allocation, variant delivery, goal tracking, and performance reporting.
Use this page as the PayPal product URL for EDSA RAS - Optimize.
Included capabilities
- A/B and A/B/n experiment setup.
- URL, device, UTM, and audience targeting foundations.
- Sticky visitor assignment for consistent experiment experience.
- DOM-based changes and redirect test support.
- Impression, click, goal, and conversion event reporting.
Business outcomes
- Make conversion decisions with test data instead of opinion.
- Validate VOC and JourneyLens insights through controlled experiments.
- Improve revenue outcomes across landing pages and funnels.
How customers activate it
- Create or access a RAS account through the secure client portal.
- Select the approved module package and complete checkout through PayPal.
- Configure the module inside RAS for the correct organization, site, domain, and rules.
- Install or keep the shared RAS pixel on the client website: https://www.edsa.dev/ras.js.