Choose one decision
Start with a clear hypothesis and a measurable goal, such as a button click or completed form.
Optimize · Built for experimentation teams
Compare page content, calls to action, or destination pages with a controlled experiment. Set a goal, choose the audience, and review the evidence before deciding what to change.
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A general invitation to learn more.
A clear invitation to compare options.
This example does not declare a winning version.
Illustrative example only. Sample content and activity are not customer results.
From setup to a useful first signal
Start with a clear hypothesis and a measurable goal, such as a button click or completed form.
Configure variants, traffic allocation, and targeting. Check the pages and tracking before making the experiment live.
Compare measured results for the same experiment. Consider sample size, time, and implementation quality before acting.
Plans for Optimize
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7-day free trial
Then USD 10.00 / month
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7-day free trial
Then USD 100.00 / year
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7-day free trial
Then USD 20.00 / month
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7-day free trial
Then USD 200.00 / year
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7-day free trial
Then USD 200.00 / month
Start free trial · monthly · Tier 3Card required. Cancel before your trial ends to avoid charges.
7-day free trial
Then USD 2,000.00 / year
Start free trial · annual · Tier 3Card required. Cancel before your trial ends to avoid charges.
A 7-day free trial is available on your company’s first subscription to each module, when offered. Previous subscriptions or trials do not qualify. Adding another website does not restart a trial. Add-ons and PayPal purchases are billed separately and do not include this trial.
A card is required. Your trial starts when you complete checkout. After 7 days, your subscription renews at the selected monthly or full annual price, plus applicable tax. Cancel in Billing before your trial ends to avoid charges. You can keep using the module until the end of the trial.
Enter your email and add your card on Stripe first. Then verify your email and finish account and company/website setup within 6 days. Unfinished trials are canceled before the first subscription charge.
Install RAS on the authorized website, configure your variant changes or redirect destinations, and connect the goal you want to measure. Test assignment, delivery, and goal events before launch.
No. You define the test and review the evidence. Small samples, short runs, or tracking problems can produce misleading differences. Keep the original experience available while you evaluate results.
Add your payment method securely on Stripe, then verify your email and finish account setup. Then connect your website and configure your first experience. If you already have an account, sign in to continue.
No. Results depend on your traffic, configuration, and follow-through. Review the available evidence and use controlled comparisons before attributing business growth to a change.
Insights
Explore practical guidance and the business questions behind this product.
Experiment results are easier to trust when teams understand the behavior behind the conversion delta.
Read articleA better testing program starts by ranking ideas by revenue opportunity, evidence, and implementation effort.
Read articleTesting only helps revenue when variants are delivered cleanly, tracked correctly, and reviewed before launch.
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