Customer Feedback

EDSA RAS Voice of Customer

Capture the signal customers are already trying to give you.

EDSA RAS Voice of Customer helps teams collect structured feedback from live website visitors, route submissions, monitor themes, and turn customer comments into operational action.

What this product does

EDSA RAS Voice of Customer helps teams collect structured feedback from live website visitors, route submissions, monitor themes, and turn customer comments into operational action.

Best for: Brands that want direct customer feedback from product pages, service pages, checkout journeys, support flows, or high-value conversion paths.

Subscription product description

Collect, manage, and analyze customer feedback from client websites using configurable VOC widgets, submissions, alerting, and reporting inside EDSA RAS.

Use this page as the PayPal product URL for EDSA RAS - Voice of Customer.

Included capabilities

  • Configurable on-site feedback widgets through the shared RAS pixel.
  • Submission dashboard with status, severity, and customer context.
  • Targeting rules by page, device, domain, and client site.
  • Alert recipients and digest support for operational follow-up.
  • Audit history for changes to sites, configs, submissions, and users.

Business outcomes

  • Find friction points that analytics alone will not explain.
  • Route customer feedback to the right team faster.
  • Prioritize improvements using real customer language.

How customers activate it

  • Create or access a RAS account through the secure client portal.
  • Select the approved module package and complete checkout through PayPal.
  • Configure the module inside RAS for the correct organization, site, domain, and rules.
  • Install or keep the shared RAS pixel on the client website: https://www.edsa.dev/ras.js.