RAS Pricing

Choose the growth modules your site needs now, then expand when usage grows.

EDSA RAS pricing is organized by module so clients can start with the capabilities they need first: feedback, recovery, experimentation, loyalty, session replay, merchandising, personalization, and site analytics. Each module uses three usage-based tiers, and optional add-ons cover extra users, extra sites, and JourneyLens retention or session-length extensions.

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How pricing works

  • Each RAS module can be purchased independently or granted manually by EDSA for approved client accounts.
  • Tier limits are based on module-specific usage such as submissions, visitors, tests, members, events, placements, or campaigns.
  • Monthly and annual pricing can be connected to PayPal plan IDs inside the RAS billing admin.
  • Payment details are handled by PayPal. RAS does not store client card data.

Included platform foundation

  • Shared RAS JavaScript pixel for all enabled modules.
  • Client portal for configuration, reporting, privacy workflows, users, and requests.
  • WordPress, WooCommerce, Shopify, BigCommerce, and Magento / Adobe Commerce integration paths.
  • Public product pages, documentation center, and module-specific onboarding workflows.
Module tiers

RAS module pricing

These public tiers mirror the billing catalog used inside RAS. If a client needs extra capacity, EDSA can add capacity add-ons or grant access manually for approved use cases.

Customer Feedback

Voice of Customer

Capture the signal customers are already trying to give you.

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Tier 1

$10/mo or $100/yr USD

Entry VOC plan for a single site with light monthly feedback volume.

Submissions: 0 to 100

  • 1 site included
  • Up to 100 submissions per month
  • Up to 2 active VOC configs

Tier 2

$20/mo or $200/yr USD

Growth VOC plan for brands collecting higher monthly signal volume.

Submissions: 101 to 1,000

  • Up to 2 sites
  • Up to 1,000 submissions per month
  • Up to 10 active VOC configs

Tier 3

$200/mo or $2,000/yr USD

Enterprise VOC plan for broad signal capture and multi-site rollout.

Submissions: 1,001+

  • Up to 5 sites
  • Up to 10,000 submissions per month
  • Unlimited active VOC configs
Conversion Recovery

Abandonment Recovery

Recover visitors before they leave without converting.

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Tier 1

$10/mo or $100/yr USD

Entry Abandonment Recovery plan for smaller sites with focused recovery usage.

Visitors: 0 to 5,000

  • 1 site included
  • Up to 5,000 eligible visitors per month
  • Up to 2 active campaigns

Tier 2

$20/mo or $200/yr USD

Growth Abandonment Recovery plan for larger traffic and more campaigns.

Visitors: 5,001 to 25,000

  • Up to 2 sites
  • Up to 25,000 eligible visitors per month
  • Up to 10 active campaigns

Tier 3

$200/mo or $2,000/yr USD

Enterprise Abandonment Recovery plan for high-traffic, multi-site recovery programs.

Visitors: 25,001+

  • Up to 5 sites
  • Up to 250,000 eligible visitors per month
  • Unlimited active campaigns
A/B Testing

Optimize

Experiment, measure, and improve conversion with less guesswork.

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Tier 1

$10/mo or $100/yr USD

Entry Optimize plan for a single active site and a light test cadence.

Tests per Month: 0 to 1

  • 1 site included
  • 1 test per site per month
  • Up to 2 variants per test

Tier 2

$20/mo or $200/yr USD

Growth Optimize plan for more frequent experimentation across more than one site.

Tests per Month: 2 to 5

  • Up to 2 sites
  • 5 tests per site per month
  • Up to 4 variants per test

Tier 3

$200/mo or $2,000/yr USD

Enterprise Optimize plan for unlimited testing and deeper rollout.

Tests per Month: 6+

  • Up to 5 sites
  • Unlimited tests per month
  • Winner rollout and multi-variant support
Retention

Loyalty Engine

Turn customer actions into reasons to come back.

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Tier 1

$10/mo or $100/yr USD

Entry Loyalty plan for an early member base and focused rewards catalog.

Active Members: 0 to 500

  • 1 site included
  • Up to 500 active members
  • Up to 10 active rewards

Tier 2

$20/mo or $200/yr USD

Growth Loyalty plan for larger repeat-purchase programs.

Active Members: 501 to 5,000

  • Up to 2 sites
  • Up to 5,000 active members
  • Up to 50 active rewards

Tier 3

$200/mo or $2,000/yr USD

Enterprise Loyalty plan for high-member retention programs.

Active Members: 5,001+

  • Up to 5 sites
  • Up to 50,000 active members
  • Unlimited rewards
Session Replay & Heatmaps

JourneyLens

See where visitors hesitate, click, scroll, and abandon.

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Tier 1

$10/mo or $100/yr USD

Entry JourneyLens plan for light replay and heatmap usage.

Recorded Sessions: 0 to 1,000

  • 1 site included
  • Up to 1,000 recorded sessions per month
  • 30-day retention

Tier 2

$20/mo or $200/yr USD

Growth JourneyLens plan for deeper session analysis across more traffic.

Recorded Sessions: 1,001 to 10,000

  • Up to 2 sites
  • Up to 10,000 recorded sessions per month
  • 30-day retention

Tier 3

$200/mo or $2,000/yr USD

Enterprise JourneyLens plan for high-volume replay and heatmap analysis.

Recorded Sessions: 10,001+

  • Up to 5 sites
  • Up to 100,000 recorded sessions per month
  • 60-day retention
Merchandising

ProductLift

Promote the right products in the right moments.

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Tier 1

$10/mo or $100/yr USD

Entry ProductLift plan for a single site with a focused product discovery or merchandising rollout.

Merchandised Products: 0 to 250

  • 1 site included
  • Up to 250 products or URLs monitored
  • Up to 3 merchandising rules
  • 1 product or category dashboard
  • Basic click and product engagement reporting

Tier 2

$20/mo or $200/yr USD

Growth ProductLift plan for larger catalogs, merchandising rules, bundles, and category performance work.

Merchandised Products: 251 to 2,500

  • Up to 2 sites
  • Up to 2,500 products or URLs monitored
  • Up to 15 merchandising rules
  • Bundle and cross-sell rules
  • Category performance and product engagement reporting

Tier 3

$200/mo or $2,000/yr USD

Enterprise ProductLift plan for multi-site merchandising programs and high-volume product discovery optimization.

Merchandised Products: 2,501+

  • Up to 5 sites
  • Up to 25,000 products or URLs monitored
  • Unlimited merchandising rules
  • Advanced category and product performance analysis
  • Bundle analysis and priority recommendations
Personalization

AdaptiveContent

Show more relevant content to each visitor segment.

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Tier 1

$10/mo or $100/yr USD

Entry AdaptiveContent plan for basic personalization on one site.

Personalization Campaigns: 0 to 3

  • 1 site included
  • Up to 3 active personalization campaigns
  • Up to 5 audience rules
  • URL, device, and referrer targeting
  • Basic campaign reporting

Tier 2

$20/mo or $200/yr USD

Growth AdaptiveContent plan for multi-segment journeys and offer/content sequencing.

Personalization Campaigns: 4 to 15

  • Up to 2 sites
  • Up to 15 active personalization campaigns
  • Up to 25 audience rules
  • UTM, source, lifecycle, and behavior targeting
  • Content blocks, offer sequencing, and campaign reporting

Tier 3

$200/mo or $2,000/yr USD

Enterprise AdaptiveContent plan for advanced behavioral personalization across multiple sites.

Personalization Campaigns: 16+

  • Up to 5 sites
  • Unlimited personalization campaigns
  • Unlimited audience rules
  • Advanced behavioral targeting
  • Module-aware signals from VOC, JourneyLens, SiteMetrics, and commerce events
  • Priority rules and richer reporting
Site Analytics

SiteMetrics

Understand traffic, sources, engagement, and conversion signals from the same RAS pixel.

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Tier 1

$10/mo or $100/yr USD

Entry SiteMetrics plan for lightweight traffic, source, device, and event reporting on one site. Tier 1 is included automatically when another active paid RAS module is active.

Events: 0 to 25,000

  • Included automatically with any active paid RAS module
  • Standalone analytics option when no other RAS module is active
  • 1 site included
  • Up to 25,000 analytics events per month
  • Page, source, device, country, and conversion reporting

Tier 2

$20/mo or $200/yr USD

Growth SiteMetrics plan for campaign, landing-page, and conversion reporting across more traffic.

Events: 25,001 to 250,000

  • Up to 2 sites
  • Up to 250,000 events per month
  • 90-day data retention
  • Campaign and source reporting
  • Conversion events, landing and exit pages, device and browser breakdown

Tier 3

$200/mo or $2,000/yr USD

Enterprise SiteMetrics plan for higher-volume first-party analytics and cross-module reporting.

Events: 250,001+

  • Up to 5 sites
  • Up to 2,500,000 events per month
  • 365-day data retention
  • Advanced funnels and custom events
  • Export and reporting
  • Cross-module analytics signals
Add-ons

Capacity and JourneyLens extensions

Add-ons keep the base module plans simple while still supporting growing teams, multi-site accounts, and longer JourneyLens retention requirements.

Additional User

$2/mo or $20/yr USD

Add an extra client-level user seat to the organization.

Additional Site

$10/mo or $100/yr USD

Add one more site under the organization for RAS rollout.

JourneyLens Retention +30 Days

$100/yr USD

Extend JourneyLens recording retention by 30 additional days for the client organization.

JourneyLens Retention +90 Days

$250/yr USD

Extend JourneyLens recording retention by 90 additional days for the client organization.

JourneyLens Retention +180 Days

$450/yr USD

Extend JourneyLens recording retention by 180 additional days for the client organization.

JourneyLens Retention +365 Days

$800/yr USD

Extend JourneyLens recording retention to the 365-day platform maximum for the client organization.

JourneyLens Session Capture Up to 120 Minutes

$100/yr USD

Extend JourneyLens maximum session recording length from the included 60 minutes to 120 minutes.

JourneyLens Session Capture Up to 240 Minutes

$250/yr USD

Extend JourneyLens maximum session recording length to the 240-minute platform maximum.

Next step

Ready to activate a module?

Create a RAS account, add your site, then select the module package that matches your usage. If you are working with EDSA directly, a global admin can also grant access internally without payment while onboarding or testing.

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