Case Study
How a gifting brand reduced cart abandonment and improved checkout conversion.
A search-focused case study for gifting and eCommerce teams trying to reduce abandonment and protect paid traffic efficiency.
The problem: The purchase journey showed strong intent, but too much friction between product discovery, cart creation, and completed purchase.
The approach: Mapped funnel drop-off, used behavioral signals and qualitative feedback, and prioritized checkout clarity, recovery opportunities, and merchandising improvements.
- +22% conversion rate
- +18% average order value
- -30% cart abandonment target